Using business cards to market and grow your business is probably one of the most inexpensive marketing tools you can take advantage off. Think about it, its small in size, easy to carry, and can include information about your business not to mention you can hand it out to people that you come into contact with everyday. Yet, most small business owners fail to take advantage of the marketing potential that it offers.
Just imagine handing out your business card to at least one person per day, now you may be thinking these people don t need my product and/or services which may or maynot be true. However, the key is to having them tell others about your product and/or services for you. Now fast forward a year later and you have 365 people who are aware of your products and/or services and the next time their friend, colleague or neighbor needs a recommendation, guess who would come to mind...You. So start reaping the benefits of shoe string marketing techniques.
The following are a few tips to get you maximum results when marketing your business with your business card:
1.Ensure that Your Business Card Design Looks Professional. A poorly designed business card could get in the way of you establishing credibility as a professional business. You may not need to hire a professional designer if you have Microsoft Word or Publisher and you are willing to work with a template. However, you may be able to find a printer who offers free design. Whatever route you take, show your design to a few people to get their feedback before your print.
2.Utilize Both Sides of Your Business Card. Very often business owners print on only one side. These days in the online world there are several printing sites that provide very affordable prices on business card printing. Therefore you should use both sides of your card to get your message across.
3.Print on Premium Quality Paper. Whether you print your business card yourself on your office printer or you send it out, ensure that the quality is good and not flimsy. In addition make sure the colors are sharp.
4.Include a Tagline, Discount, Calendar or The Products or Services that You Offer. Give prospects something more than your name, phone number and website address. Give them a reason to remember you or hold on to your card.
5.Give Out More Than One Business Card at a Time. When you hand out your business cards be sure to ask that they share it with anyone that might be interested in your product and/or Services.
SharperImagePrinting.com is an online printing company that offers small business owners business card printing and postcard printing that are affordable, high in quality and reliable. You may contact them by email @ info@sharperimageprinting.com or visit their website at www.SharperImagePrinting.com. kenny barney
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Monday, March 17, 2008
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